Session 6:Developing a Strong Personal Brand Marketing and Branding, Digital Marketing and Social Media: The basics of marketing and branding, including how to identify target audiences, create effective marketing strategies, and build a strong brand identity that resonates with customers.
Additionally, we'll cover the basics of digital marketing and social media, including how to create a social media strategy, build a strong online presence, and use digital marketing tools to promote a business effectively. Participants learn about different social media platforms and how to use them to reach target audiences.
Building a compelling personal brand
Strategies for effective self-promotion
Developing an elevator pitch
Denise Bryant, VP Marketing & Community Outreach, First Bank Chicago