Jayne Acquired RWO to Develop Better Explanations

Chicago, IL — April 1, 2026

Jayne Acquired RWO to Develop Better Explanations

In his book, The Beginning of Infinity, David Deutsch proposed a radical idea:

All human progress comes from one thing.

Not talent. Not experience. Not gurus.

The creation of good explanations.

Humanity spent thousands of years stuck in bad explanations.

Progress began the moment we learned how to replace them.

While The Beginning of Infinity is primarily focused on science, philosophy, art, and politics, we believe that its insights are deeply applicable to business.

The surface area for problems in any one business is immense.

But a problem is not a sign the universe is against you.

A problem is a conflict between explanations.

Problems are invitations to improve.

At Jayne, we focus on untangling these conflicts between explanations so the businesses we work with can break through and thrive.

Just like RWO.

Through its strategic communications work, RWO helps dozens of clients develop good explanations for breakthrough technologies across a multitude of applications from fintech to distributed computing to AI.

Effective today, RWO will join Jayne’s practice.

We will continue to do great work for our wonderful collective base of clients.

More to come.
– Jayne and RWO

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