Highland Park Wine Stroll

Sip. Shop. Stroll. Savor.

Presented by the Highland Park Chamber of Commerce

Be a part of one of Highland Park’s most anticipated community events! The Highland Park Wine Stroll draws residents and visitors alike to our vibrant downtown for an evening of wine tastings, shopping, and fun! You’ll have the unique opportunity to showcase your brand and products and/or services and connect with new customers in a fun, social setting.

Event Details:

Date: Thursday, June 18, 2026
Time: 5:00 PM - 7:30 PM CST
Location: Downtown Highland Park, IL

Who Should Participate:

Retail | Galleries | Restaurants | Salons/Spas | Professional/Service Businesses

​Feeling collaborative? Any Highland Park business can participate! Whether you're downtown or elsewhere in the community, there’s room for you. Partner with a downtown brick-and-mortar to elevate the guest experience, reach new customers, and showcase your business as an engaged, community-minded brand. It’s a smart way to cross-promote, build visibility, and be part of the energy.

Why Participate:

• Drive additional sales by staying open later and converting high foot traffic into same-day purchases.
• Attract new customers and introduce your business to 100+ engaged event-goers.
• Increase visibility and brand awareness through inclusion on the official event map, signage, and Chamber marketing promotions.
• Create meaningful engagement with curated wine samples (or non-alcoholic option)
• Incentivize purchases and repeat visits with exclusive event-day specials, raffles, or samples.
• Leverage Chamber marketing support through social media and digital promotions to extend your reach beyond event night.

IMPORTANT REGISTRATION DETAILS:

Please note: Businesses registering after April 20 are not guaranteed inclusion in all marketing and promotional materials.

Participation Fees:

Highland Park Chamber Members: $150.00
Non-Chamber Members: $250.00

Basic Requirements:

• Open and staffed during event hours
• Provide a space for wine tasting
• Collaborate with the Chamber wine partner

Sponsorship Opportunities

Sponsoring the Highland Park Wine Stroll is a toast-worthy opportunity to showcase your brand to a lively, engaged audience while supporting our local business community. Sponsors enjoy prominent recognition in event marketing, signage, social media, and press coverage, as well as valuable visibility in front of a hundred attendees. It’s a perfect way to align your business with a fun-filled event and make a lasting impression.

Check out sponsorship opportunities here.

Reach out to Michelle Friedman at michelle@chamberhp.com or (847) 432-0284 to talk about your sponsorship opportunity!